A History of Short Words

From the New York Times Crossword Puzzle

AVON

Tue, 16 Jul '24
London-based cosmetics giant
Thu, 28 Dec '23
Stratford's river
Wed, 13 Dec '23
London-based cosmetics company
Mon, 19 Jun '23
London-based cosmetics company
Tue, 6 Jun '23
Bard of ___ (Shakespeare)
Tue, 23 May '23
Stratford-upon-___
Mon, 19 Dec '22
Stratford's river
Sat, 1 Oct '22
River through Bath
Fri, 18 Mar '22
Longtime cosmetics brand
Wed, 26 Jan '22
Stratford's river
Thu, 24 Jun '21
Cosmetics giant
Wed, 10 Feb '21
Door-to-door sales company