A History of Short Words

From the New York Times Crossword Puzzle

OLAY

Fri, 11 Nov '22
Neutrogena competitor
Sat, 19 Feb '22
Beauty brand
Wed, 15 Dec '21
Skin-care brand
Sun, 12 Dec '21
Maker of Regenerist products
Sun, 24 Oct '21
Skin-care brand
Sun, 4 Jul '21
Maker of Regenerist skin cream
Sun, 2 May '21
Product once advertised with the line "The splendor of your skin"
Sun, 14 Mar '21
Cosmetics brand with "Face anything" ads
Tue, 5 Jan '21
Skin care brand