A History of Short Words

From the New York Times Crossword Puzzle

Sat, 10 Aug '24: Cosmetics giant
Sun, 3 Sep '23: Neutrogena competitor
Wed, 30 Aug '23: Skin cream brand
Mon, 26 Jun '23: Big brand in skin care
Fri, 11 Nov '22: Neutrogena competitor
Sat, 19 Feb '22: Beauty brand
Wed, 15 Dec '21: Skin-care brand
Sun, 12 Dec '21: Maker of Regenerist products
Sun, 24 Oct '21: Skin-care brand
Sun, 4 Jul '21: Maker of Regenerist skin cream
Sun, 2 May '21: Product once advertised with the line "The splendor of your skin"
Sun, 14 Mar '21: Cosmetics brand with "Face anything" ads
Tue, 5 Jan '21: Skin care brand