A History of Short Words

From the New York Times Crossword Puzzle

ATRA

Sun, 14 Nov '21
Gillette razor
Tue, 3 Aug '21
Gillette razor brand
Wed, 28 Jul '21
Gillette razor handle
Sun, 13 Jun '21
Gillette brand
Sun, 14 Feb '21
Blade brand
Fri, 29 Jan '21
___ Plus (brand with a "Lubrastrip")