A History of Short Words

From the New York Times Crossword Puzzle

LOGO

Tue, 23 Jan '24
A red and white target, for Target
Sat, 5 Aug '23
Peacock or eye, in broadcasting
Sat, 11 Mar '23
Business card feature
Mon, 5 Dec '22
Bull's-eye for Target, e.g.
Thu, 13 Oct '22
A bird in flight, for Lufthansa
Wed, 14 Sep '22
TikTok's 3-D musical eighth note, e.g.
Mon, 14 Feb '22
The one for Starbucks shows a two-tailed mermaid
Sun, 6 Feb '22
A target for Target, say
Sat, 1 Jan '22
Jordan is found on one, notably
Mon, 1 Nov '21
The Cowboys' five-pointed star or the Colts' horseshoe
Fri, 3 Sep '21
Brand image