A History of Short Words

From the New York Times Crossword Puzzle

ESSO

Tue, 30 Aug '22
Competitor of Petro-Canada
Tue, 23 Aug '22
Exxon, overseas
Wed, 1 Jun '22
Italian for "it"
Mon, 30 May '22
Canadian gas brand
Fri, 29 Apr '22
Bygone U.S. fuel brand
Fri, 22 Oct '21
"Put a tiger in your tank" sloganeer
Tue, 19 Oct '21
Big name in petrol
Mon, 27 Sep '21
Canadian gas brand
Thu, 23 Sep '21
Standard Oil offshoot