A History of Short Words

From the New York Times Crossword Puzzle

ULTA

Thu, 12 Jun '25
Sephora competitor
Sun, 23 Feb '25
___ Beauty
Mon, 20 Jan '25
Sephora rival
Fri, 3 Nov '23
Sephora rival
Tue, 6 Dec '22
Beauty supply giant
Mon, 5 Apr '21
___ Beauty (Sephora competitor)