A History of Short Words

From the New York Times Crossword Puzzle

SEIKO

Sun, 21 Apr '24
Casio rival
Fri, 24 Nov '23
Omega alternative
Wed, 14 Jun '23
Japanese watchmaker
Sun, 4 Sep '22
Maker of the world's first quartz watch
Fri, 18 Feb '22
Japanese watch brand
Sat, 22 May '21
Omega competitor
Thu, 15 Apr '21
Brand name that means "exquisite" in Japanese